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Go for gold

Give your skin a Midas touch by using beauty products that are enhanced with real gold particles. 

Did you know, the use of gold in skincare products can be traced back 5,000 years ago, to the Egyptian civilisation? 

The beautiful Cleopatra was rumoured to have slept wearing a gold face mask every night, to enhance the suppleness of her complexion and preserve her natural luminosity! In ancient China and Greece, gold was used to keep the skin healthy and fresh.Today, this precious metal has become a popular ingredient in many beauty products. Face masks, shampoos, cleansers, moisturisers, anti-aging creams, scrubs, etc. are some of the many products that are infused with real gold.It is medicinal: One of the cosmetic benefits of gold is that it has antiinflammatory properties. When used in facials, it reduces fine lines and wrinkles.Since it helps lock moisture in the skin, it keeps it firm and supple. It is also antibacterial and anti-microbial, which helps flush out toxins and impurities from the skin, giving it a lovely golden glow.

- Inputs by dermatologist Dr Apratim Goel purvaja sawant 

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