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Philips launches LED television bundled with Apple TV

Consumer electronic firm PE Electronics today introduced a new range of Philips televisions along with Apple TV, priced at Rs 29,990 onwards. 

"With the new range of Philips Full HD televisions, and the Apple TV partnership, we want consumers to indulge in the smart TV solution in the market, but without getting hassled about complicated set-up options," said PE Electronics Chief Executive Officer Neeraj Sethi. 

The new range would have Philips pixel precise HD engine, surround sound, Full HD and HDMI ports. It would also offer Apple's iTunes, which is world's largest entertainment library containing music, movies, TV shows. 

It would also have Airplay and Screen Mirroring, which would render iPhone, iPad screen on Philips LED TV. 

It is available for sale in select electronic stores and e-commerce portals and would be for limited period, the statement said. 

Set up in 2010, PE Electronics markets products of two brands -- Philips in the television domain & Electrolux in the home appliances domain -- in the Indian market.

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