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Mahindra Two wheelers inaugurates new outlet in Mumbai

Mahindra Two Wheelers has opened a new dealership in Mumbai, expanding its pan-India network to over 1,000 touch points with 173 in Maharashtra

Mahindra Centuro

Mahindra Two Wheelers, part of the Mahindra Group, has inaugurated its new outlet called SM Auto in Mumbai. This new dealership is located in Goregaon West, and sprawls a good 3,300 sq ft, including a 1,700 sq ft showroom and a 1,600 sq ft workshop taking the total number of dealerships in Maharashtra to 42. This is part of the company's strategy to expand its retail presence in the important western markets.

Speaking at the inauguration, Dharmendra Mishra, Vice-President, Sales & Customer Care, says, “We are glad to have launched our 42nd dealership in the state of Maharashtra. Over the last 9 months we have seen huge demand for our two wheelers emerging from various cities in the west, particularly for the Centuro. The inauguration of SM Auto is in line with our west-centric expansion strategy.”

The new dealership will offer the entire range of Mahindra Two Wheelers’ ranging from it automatic scooters, to the fast selling Centuro motorcycle. SM Auto will also offer after sales and a host of other services.

Mahindra two-wheelers has registered a volume growth of 152 per cent during March 2014 over the previous year by selling 19,591 units during the month. Domestic volume stood at 18,953 units, thus marking a growth of 165 per cent over the last fiscal year.

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