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Mercedes-Benz organises LuxeDrive in Mumbai


The Mercedes-Benz LuxeDrive Mumbai event was organised by the German luxury car manufacturer to attract prospective Mercedes-Benz customers into the three-pointed star family and was held at the Raymonds factory premises in Thane
Vikas Khanna and Boris Fitz, VP Sales and Network Development Mercedes-Benz India at Luxdedrive Mumbai
Mercedes-Benz India hosted the first LuxeDrive in Mumbai which is a customer engagement platform by the German luxury carmaker. Mumbai was the fifth city to host the Mercedes-Benz LuxeDrive event after Chandigarh, Gurgaon, Jaipur and Surat. The idea behind the event according to Mercedes-Benz is to engage customers through a combination of adrenalin, gourmet and haute couture. The Mercedes-Benz LuxeDrive was held at Raymonds factory premises in Thane on the outskirts of Mumbai. The basic idea behind the event was to attract prospective first time clients into the Mercedes-Benz brand as 90 per cent of the selected invitees weren’t Mercedes-Benz owners. 

The star attraction of the Mercedes-Benz LuxeDrive was definitely the s self-driving exercises on the specially designed test track. Prospective customers got to see and feel for themselves the potential of the Mercedes-Benz cars on off-road and on-road conditions. Nine popular offerings from the Mercedes-Benz India portfolio were kept on display and the customers had the option of test driving them. Adding to the oomph factor were few cars from the AMG range which definitely grabbed a lot of eyeballs. Popular TV personality and Michelin Star Chef Vikas Khanna was also present at the vent and his master-class was particularly popular among the fairer sex and kids. For fashionista’s there was styling consultants from “The Collective” were present at the event giving the customers tips on the latest trends from the world of fashion. There was also a special zone for exclusive Mercedes-Benz merchandise where guests could purchase their favourite merchandise and a special kid’s zone with PlayStation was setup for engaging the kids.

Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “Best Customer experience is a key pillar of Mercedes-Benz’s ‘Live the Best’ philosophy and through innovative customer engagement such as LuxeDrive, we have been successful in providing an experience of modern luxury to our prospects who aspires for a Mercedes-Benz. LuxeDrive which is a fun filled experience, impeccably blends adrenaline with gourmet and haute couture, and has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe is a right move in that direction.”
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