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Apple launches thinnest, lightest MacBook @ Rs 99,900


Apple launches thinnest, lightest MacBook @ Rs 99,900 Apple updated its MacBook Air and Pro range on Monday. It unveiled a new all-metal, unibody laptop, named simply MacBook, which weighs just two pounds and is 13.1 mm thin at its thickest point, making it 24% thinner than the earlier 11-inch model.

The new MacBook features a 12-inch Retina display, thinnest-ever on a Mac, a full-size much thinner keyboard with a new Force Touch trackpad, incredibly compact USB-C port, video out, single connector charging, and a day-long battery life. For the first time, MacBook is available in three aluminium finishes — gold, silver and space grey.

"From its fanless design, ultra-thin Retina display and full-size keyboard that's 34% thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook," said Apple's senior vice-president of worldwide marketing Philip Schiller.

The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. One can even customise the feel of the trackpad by changing the amount of pressure needed to register each click.

The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.


The new keyboard is 34% thinner and uses an Apple-designed butterfly mechanism that is 40% thinner than a traditional keyboard scissor mechanism and promises higher precision no matter where you strike a key.

New stainless steel dome switches located beneath each key deliver a crisp and responsive feel when typing, and every key on the new keyboard is individually backlit with its own single LED to deliver precisely calibrated, uniform brightness behind each keycap, said the company in a statement.

The Retina display offers resolution of 2304x1440p with 16:10 aspect ratio and is just 0.88mm thin. With a larger aperture for each pixel, the new Retina display uses 30% less energy than the existing Mac notebook Retina displays, while delivering the same level of brightness.

Applying miniaturization techniques used in iPhone and iPad, MacBook features the most compact logic board ever in a Mac, measuring 67% smaller than the logic board of the 11-inch MacBook Air. With no moving parts or vents, the new MacBook was designed from the ground up to be the first fanless Mac notebook for silent, efficient performance.

It features the new fifth-generation Intel Core M processor that runs at just 5 watts (Apple claimed it makes it the world's most energy-efficient notebook) and Intel HD Graphics 5300.

The new MacBook also features a breakthrough terraced battery design that is layered in individual sheets that are contoured to fit the MacBook's sleek, curved enclosure. As a result, the new MacBook promises 35% more battery capacity and all-day battery life.

It has a built-in 802.11ac Wi-Fi and Bluetooth 4.0 for wireless connectivity. The new MacBook also features a next-generation new industry standard USB-C port that is very small. USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that's one-third the size of a traditional USB port.

The new 12-inch MacBook will begin shipping on April 10 through select Apple Authorised Resellers. MacBook with a 1.1GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 will be priced at Rs 99,900, including VAT. The model with a 1.2GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 will be available at Rs 119,900.

The 13-inch MacBook Pro now comes with Retina display and the new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, doubly faster flash and day-long battery life.

The 11-inch and 13-inch MacBook Air with fifth-generation Intel Core processors, too have been given the much-awaited Retina display, up to two times faster flash memory, fifth-generation Intel Core processors up to 2.2GHz, with Turbo Boost speeds up to 3.2GHz, integrated Intel HD Graphics 6000, and Thunderbolt 2 connectivity, delivering up to 20Gbps speeds.

The updated 13-inch MacBook Pro with Retina display also features fifth generation Intel Core processors up to 3.1 GHz, with Turbo Boost Speeds up to 3.4 GHz, faster integrated Intel Iris Graphics 6100, and flash storage that is up to two times faster, with throughput up to 1.6GBps.

In addition, the 13-inch MacBook Pro with Retina display now delivers up to 10 hours of battery life and up to 12 hours of iTunes movie playback.

All new Macs come pre-bundled with OS X Yosemite, new apps and the Continuity features to make working across Mac and iOS devices easier. Apple's premium software iMovie, GarageBand, iPhoto, Pages, Numbers and Keynote come pre-bundled.

The 13-inch MacBook Pro with Retina display will be immediately available through select Apple Authorised Resellers at prices ranging between Rs 94,900 including VAT; Rs 109,900 and the top-end model for Rs 129,900.

Configure-to-order options include a faster dual-core Intel Core i7 processor up to 3.1 GHz with Turbo Boost speeds up to 3.4 GHz, up to 16GB of memory and flash storage up to 1TB.

The 11-inch MacBook Air model with a 1.6 GHz processor, Turbo Boost speeds up to 2.7 GHz, and 4GB of memory will be available with 128GB of flash storage at Rs 65,900, and 256GB of flash storage starting at Rs 79,900. The 13-inch MacBook Air with a 1.6 GHz processor, Turbo Boost speeds up to 2.7 GHz, and 4GB of memory will be available with 128GB of flash storage starting at Rs 72,900 and 256GB of flash storage starting at Rs 86,900.

Configure-to-order options include a 2.2 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.2 GHz, up to 8GB of memory and up to 512GB flash storage.
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