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You too can act with Hrithik Roshan!


Of real-life heroes: This 'daring' brand is on the lookout for a group of real-life heroes who live by the philosophy of Darr Ke Aage Jeet hai. #Heroes Wanted, a campaign in association with the upcoming movie Bang Bang, gives a unique opportunity to its fans to feature in a short action film with brand ambassador Hrithik Roshan. 




TIME TO COMPETE: Ten shortlisted winners can bring two of their friends to form a team of three, which will then compete in tasks designed to test their endurance and patience. The elimination comprises an obstacle course designed to test their adventure quotient, as each round encourages participants to showcase their tactical skills.



BOLLY DREAM COME TRUE: The winning gang of three will get the opportunity to feature alongside Hrithik in a short action film. Directed by a trained professional team, the film promises to be that one great experience that all adventure seeking youths dream of. The short film will be released exclusively on YouTube, with a simultaneous release on a microsite. Speaking about the latest campaign, Ruchira Jaitly, senior director, marketing (social beverages), PepsiCo India, said, "Being the original daring brand that always strives to take the adventure quotient a notch higher, Mountain Dew is thrilled to announce this opportunity for fans to realize their dreams. The campaign comes as a significant step in the product's aim of promoting fearlessness. We believe this new promotional activity will connect well with adventure enthusiasts. This new activation will further amplify the brand philosophy reflecting our can-do attitude for our consumers". Hrithik added, "Everyone has a hero inside and one doesn't need any superpower to be one. For me, whoever has the courage to conquer their inner fears and move ahead with self belief can become a hero. I'm excited about the campaign as it's an opportunity for me to interact with the youth of the country who aspire to rise above the ordinary and become heroes. So don't wait, just grab a Dew and live up to your dream."



To participate, buy a Mountain Dew PET 600ml, 1ltr or 1.25ltr bottle and SMS the unique code printed on the back of the label to 09510101010. The Mountain Dew 'Heroes Wanted' promotion is valid between September 16 to October 30, 2014 and the last date for participation is October 15, 2014.
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