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Micromax teams up with Aircel and MediaTek to offer best mobile experience to Indian customers


India’s leading mobile manufacturer- Micromax, with an aim to strengthen the mobile eco-system in India, has finalized a strategic partnership with MediaTek, the leading chipset manufacturer and Aircel, one of country’s leading Telco operator.
Mobile industry, under this first of its kind initiative, will see a unique combination of the expertise of the three companies. The partnership will be focusing on delivering out of the box experiences to the Indian users.
Micromax teams up with Aircel and MediaTek to offer best mobile experience to Indian customersSpeaking on the occasion, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers. Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”
Under the alliance, Aircel will deliver one stop solutions to address the increasing data demands. On the other hand, MediaTek along-with Micromax’s expertise in product design and performance will redefine the user experience creating a win-win ecosystem for the Indian users.
Here are some features of this alliance:
1.Aircel in partnership with Micromax will introduce several customer-oriented offers, the price will be almost equal to cost of the device.
2.Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience.
3.Aircel offers will drive data growth in the country.
At initial stage, the offers will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country.
Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, which essentially is the youth. While there are many factors driving internet adoption in India; one key factor is the evolution of devices such as smart phones and tablets. Today’s youth are well informed on the data consumption patterns and therefore smart devices becomes an integrated tool to propel consumption of videos, social TV, HD gaming, content on demand etc. Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.”�
“According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony,” added Mr. Vasudev.
Notably, Aircel has come up with a exciting bouquet of offers for the Micromax devices. These offers are expected to offer benefits of more than Rs. 10,000 to the customers.
Here are the list of devices and the exciting offers provided with them:
Device
Benefits
Micromax Dongle – MMX 377G
(Benefits for 6 months)
  • Aircel customers can get exciting data benefits for 6 months at Rs. 141
  • For the first 3 months, customers will get 2GB/month data
  • For the next 3 months – customers will get double data value for every recharge
Smartphones and Tablets (Benefits for 3 months)
  • 1GB data per month
  • 1.2P/2 sec Local Calling
  • 1.2P/ sec STD Calling
  • WAP content worth Rs. 10,000
  • Popkorn TV App Free
Data Enabled Feature Phones (Benefits for 3 months)
  • 500MB data per month
  • 1.2P/2 sec Local Calling
  • Local. 1.2P/sec STD Calling
  • WAP content worth Rs. 10,000



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